Twitter has launched Novi targeting.
Twitter has launched a new tool for advertisers. Now they will be able to find their audience not only by keywords but also Emoji.
When a user publishes a tweet, retweet or respond to messages and uses the smiley face, which is interested in the brand, it can show relevant ads.
This kind of targeting is especially relevant to Twitter because users are limited to 140 characters. That’s why they use emojis to convey information more often than other social networks.
