E3 swelled up too much and convey your product to the consumer through the exhibition became too difficult.
Now that E3 2016 has died down, it is time to take stock and to prepare for the exhibition next year. And she, apparently, will be very different from their predecessors.
According to business site GamesIndustry.biz with reference to the Wall Street Journal, the President of the Entertainment Software Association and the organizer of the show Electronic Entertainment Expo Doug Lowenstein (Doug Lovenstein) revealed the first details of E3 2017.
The exhibition will change its name and will be called the E3 Media Festival. The scale is greatly reduced: the organizers hope that next year the event will come about 5000 visitors. For comparison: at E3 2016 was visited by 60 000 people.
According to some companies, E3 swelled up too much and convey your product to the consumer through the exhibition became too difficult. Therefore, Lowenstein and his colleagues decided to make a kind of reboot.
Besides, E3 is transferred for July. The venue also will be different: the E3 Media Festival will take place not in Los Angeles Convention Center, and some two hotels. Press screenings and meetings will arrange suitable rooms and conference halls.
Specify that we are talking about the consumer part of the exhibition. It is unknown how the new format will affect the activities of the publishers of type of Sony, Microsoft and Bethesda for the sake of which, actually, the gamers and we look forward to E3 the most.
