The company wants to reduce prices to the lowest possible level.
Apple’s loyal price policy for developing countries is already working to subscribe to Apple Music. Now, it seems, came the turn for smartphones. About that CEO Tim Cook (Tim Cook) said in an interview with Indian TV channel NDTV.
In other countries the price is higher because of the high dollar and local taxes. Journalist in an interview with the head of Apple said that the smartphone company in India cost more than in USA, despite the fact that Indians available functionality is limited. Tim cook replied: “Yes, there is such a problem. It is associated with duties, taxes and other costs, which lead to a strong increase in the cost. Our profitability is significantly lower in India, but still I admit that the prices are high”.
According to the head of Apple, the company wants to reduce prices to the lowest possible level without compromising the quality of the products and considering various options. This Corporation is not going to compete with manufacturers in other price segments, he said.
