The results of the first half in the Russian market
Optimistic forecasts did not come true: the first six months of 2016 was worse than expected. For six months it was sold 672 thousand cars, which is 110 thousand less than in the same period of 2015. The continued contraction of the market, expressed in double digits, forced the Association of European businesses (AEB) change forecast annual sales — from 1.53 million to 1.44 million vehicles (minus 10.3 percent by 2015).
Despite the continuous decline, the market managed to overcome a state of shock — it no longer resembles a sinking ship run brands. Relative stability has allowed companies to adjust product lines and pricing, and even someone to boost sales and increase its market share.
The results of the automotive half of the year brings.<url>”
Mass market
In the top three Lada -124 thousands of units sold, minus 12% from last year; KIA — 69 thousand, minus 8 percent; and Hyundai — 64K, minus 19 percent. The fight for first place in the bestseller list between Hyundai Solaris, Kia Rio and Lada Granta came out sharp. The lead the beginning of the year, Granta then lost, then again won position, but by June was hopelessly lost half the demand, losing both Korean competitors.
My role here was played by “intraspecific” competition: the attention of potential buyers Granta switched on a new flagship AVTOVAZ, Vesta, in January for the first time ranked in the top 10 most popular cars in the market, and by March had risen from ninth to fourth place in the rating. President of the Volga car Nicolas Moore called the sales results are satisfactory, noting that the brand has the potential for some growth before the end of the year.
The top five is Renault (52 thousand cars sold, minus 9 per cent in the previous year) and Toyota (44 thousand, minus 6 percent). Four models of the Japanese brand are leaders in their segments: Camry, Land Cruiser 200, RAV4 and Hilux, which has allowed Toyota to increase the share in the Russian market by 0.6 percent to 6.6 percent. This maximum rate for all time brand presence in Russia. Note that the updated crossover Toyota RAV4 at the end of June was the only “real” car in the list of market bestsellers such as the production of other localized.
Alone among the brands are Ford and UAZ is the only brand, stepped threshold of 20 thousand sold cars and show growth. So, UAZ gained 11 percent (21 thousand cars), and Ford — from 56 percent last year (20 thousand sold cars). The main drivers of sales of American brand vehicles was the updated lineup: new Transit, Kuga, Mondeo and Focus.
Photo: Sergey Konkov / TASS
Chinese brands, the demand for which fell all last year, also managed to grow up, but in absolute terms their sales are low: Lifan managed to implement 7 thousand cars (plus 63 percent), Chery — 2 thousand (plus 5 percent). The third notable manufacturer from China, Geely has sold 3 thousand cars, losing 19 percent from last year.
The premium segment
Sales of premium cars looked impressive against the backdrop of falling demand for budget brands, for example, in April, when the market showed the worst result in 10 years, Jaguar and Volvo added 48 and 52 percent. However, the results of half of almost all premium brands have shown a negative result. Traditionally the leader of the “German Troika: Mercedes-Benz — 19 thousand of sold cars, minus 17% from last year; BMW — 14 thousand, minus 2 percent; and Audi — 11 thousand, minus 8 percent.
In the black Lexus — 11 thousand, which is 17 percent more than last year. Compact crossover Lexus NX was the most selling car segment buyers purchased 920. Positive dynamics was shown by Jaguar, which sold 721 car (plus 73 percent), and Cadillac — 600 (plus 29 percent).
Steadily growing sales of luxury cars. In the first half of the owners of luxury cars became 575 Russians, which is 21 percent more than the year before. The most popular model — the Mercedes-Benz Maybach S-Class (368 of units, plus 45 percent).
Secondary market
The amount of “secondary” for six months of 2016 is 2.5 million vehicles, 11 percent more than last year. Buyers ‘ preferences are as follows: Lada — 695 thousand cars sold, minus 0.1 percent; Toyota — 282 thousands, plus 16.6 percent; Nissan — 130 thousand, plus 16.8 percent. The five leaders also includes Hyundai 101 thousand (plus 26.9%), and Chevrolet — 104 thousand (plus 20.8 percent).
The model structure of the secondary market, according to the Agency “AUTOSTAT”, in the first place Lada 2114, the second Lada 2107, and the third Ford Focus, the best-selling among the cars. The best dynamics of the sales of the Hyundai Solaris (plus 57 percent) and Lada Granta (plus 47 percent), because of their leadership in the primary market — approached the traditional time to change the first owners.
Significant events market
The scandal for the half — year resignation from the post of President of AVTOVAZ Bo Andersson. Swedish top Manager was accused excessive purchases of foreign-made components for domestic cars. This led to a record loss of 74 billion rubles. In addition, the displeasure of shareholders of the Volga automobile plant caused a strong HR policy Andersson, causing mass layoffs and protests in Tolyatti. He was replaced by Nicolas Moore, former General Director “daughters” Renault in Romania (Dacia).
Another important milestone for the “AVTOVAZ” is the launch production of the long-awaited “protracted”, Lada Xray. In salons of dealers compact crossover arrived in February, greatly increasing sales of the brand sold more than eight thousand machines. Xray is the latest model put on the conveyor with the participation of Bo Andersson.
Photo: Victor Ruiz Garcia / Reuters
As for new products other brands, it is necessary to note an exit on the Moscow market Renault Kaptur Assembly, and presentation Hyundai Creta — on sale the car will appear after the premiere at Moscow international automobile salon (MIAS), which will be held in August. Its location will be 46 percent.
Over the past six months, no one slammed the door as loudly as did Opel in 2015, but some brands still left the Russian market. In April it became known about leaving of the premium sub-brand of Honda, Acura. The reason — poor sales: in 2013 sold about two thousand cars. Sales of the main brand, Honda too small, but the company does not intend to leave the Russian market
At the end of June announced that Russia never supplied the car brand Great Wall. However, the “Chinese” has left, only to return under another name — change will come Great Wall Haval, the company is owned by Great Wall Motors. In 2018 in the industrial Park “Uzlovaya” in the Tula region must earn Assembly plant four models of this brand.
