The world community notes with concern that the percentage of alcohol increases.
Moreover, scientists have noted that negative role was played by the advertising of alcoholic beverages, which is so common in the media. The most vivid and attractive advertising of alcoholic brands engages young people aged 18 to 20 years, which ultimately affects their level of alcohol consumption.
The study showing a detrimental effect of such advertising will be published in the July issue of the journal of studies on alcohol and drugs”. The leader of the study, David Jernigan, sees a direct correlation between competent aggressive influence of advertising and alcohol consumption of certain brands.
Although the advertising of alcoholic beverages in the United States, for example, is allowed only in specialized publications, this situation does not change because an increase in the percentage of underage drinkers who are attracted by the advertisement, which is placed in magazines.
Therefore, the author of this study, Dr. Craig Ross, says that measures such as the permission to publish the advertising of alcoholic beverages only in some magazines, do not protect young people with fragile psyche.
