Most users think that Apple products are overrated, according to a survey conducted by UBS.
The study, which involved 6,500 respondents, was conducted in USA, UK, Germany, Japan and China.
Only one in five consumers (20%) believes that Apple products worth the money. For this indicator, the company from Cupertino was on the last place in the list of 10 manufacturers. In the ranking of the leading ZTE (63%), Alcatel (63%) and Motorola (61%). Products Samsung considered fairly valued 48% of survey participants.
Association with luxury products brand: Apple makes 30% of respondents. In this ranking, the company was in fifth place, behind Meizu (48%), Huawei (32%) and Samsung (31%). Trust the Apple brand by 49%. By this measure Apple is ahead of manufacturers such as Microsoft, LG and HTC.
Allegiance Marche Apple admitted every third Respondent (29%). I wonder what tops the list according to the degree of commitment of the users of Samsung with the rate of 35%.
48% of survey participants believe that Apple produces high quality products. Here the Cupertino-based company only took third place, while the leader is Samsung (53%). Apparently, the survey was conducted before the incidents of exploding smartphones and washing machines, the South Korean company.
33% of the respondents believe that Apple products are unique. In this study, the “Apple” giant was in second place after Gionee, ahead of Sony, Samsung, HTC and Lenovo.
Related posts:
Peace on earth will not benefit anyone. The law of the market requires constant war
Eight major advantages of the Apple Watch 2
Sexsamira: the Crisis has helped the Russian manufacturers of intimate toys
IISEPS: 42,3% of the respondents consider Lukashenko to be the main culprit of the current crisis
