Sony aggressively entered the market of mobile entertainment.
The success of Nintendo with Pokémon GO, of course, could not fail to attract the attention of other titans of industry. Executive Director of Sony Kazuo Hirai (Kazuo Hirai) said that is also going to make a big bet on games for phones and tablets.
Hirai believes that Pokémon GO significantly impacted mobile gaming and how people walk. Japanese calls augmented reality in the game “a great, innovative idea that will improve the whole industry”.
Kazuo said bluntly that Sony aggressively entered the market of mobile entertainment. That’s a pretty significant shift of priority for the company, because it had previously focused its forces on traditional consoles, Hirai adds.
Strictly speaking, Sony has long been engaged in portable gaming — all I remember about the PlayStation Portable and PlayStation Vita! However, the Corporation wanted to conquer and mobile phones, together with the special range of Xperia smartphones and PlayStation Mobile store. These initiatives are particularly successful call fails.
But this time Sony thoroughly reviewing the approach to business, says Hirai. The company opened a division ForwardWorks Corporation that is fully dedicated to mobile gaming and are ready to use the PlayStation brands. However, while game studios are aiming only for residents of Japan and Asia.
