C 2014, 40% of the old owners of laptops Apple switched to models from other manufacturers.
Sales of the new Macbook Pro is already 78 percent of all revenues received from the 12 inch MacBook.
Senior Vice President of Apple Phil Schiller said about the record number of pre-orders on the new laptop. In addition, during the first days of sales brought more money than a similar solution from Microsoft. Surface Book published more than a year ago, and the new MacBook Pro ahead of him.
The results of the other competitors like Asus Chromebook Lenovo Yoga Flip and 900, even less comforting. The graph of sales was made on the basis of sampling data, covering almost 13 thousand American buyers.
Interestingly, the gender composition of buyers of the new MacBook Pro looks strikingly similar to the composition of the buyers of smart watches from Apple. Among the ordered laptop was more than 80% of men, the same rate was in 2015, the Apple Watch.
Specialists Slice Intelligence also found that in 2014, 40% of the old owners of laptops Apple switched to models from other manufacturers. Most often, the defectors chose laptops from Dell, ASUS and Acer, at least – models from HP, Lenovo and Toshiba.
