Anyone who has thought about the beginning of serious business built not bought-sold-more expensive, and based on design and manufacture, are probably faced with difficulties when he reached the point in the business plan with the title “create a logo”. Indeed, the problem of brand recognition is very difficult. She has no ready-made standard solutions — everything is very individual. Incidentally, the correct choice of logo — the key to success and brand recognition, but if the brand legkoplavkim, it will be easier to attract customers, and therefore, the profit of a company will be several times higher than the competition.
When you create the main logo is an idea. You have to clearly understand what information will be incorporated in the logo. If you sell products for children, the logo can make a colorful and a bit cartoonish, recognizable by the younger generation. Serious companies stands in front to avoid bright colors, rounded lines and recklessness. It is better to entrust the creation of the logo for the photographers, but you can try to draw something yourself. But once again recall that the choice of logo should be approached responsibly. Options “in haste” here is not good. Ill-conceived logo can undermine the credibility of the brand. No wonder large companies spend hundreds of millions of rubles on similar tasks. An example from the recent past — the rebranding of the logo of the Moscow metro, which cost the customer to 231 million rubles.
By the way, on the Internet there are online services that not only describe how to create a logo, but even to draw it in a simplified photo editor. They are easily searched via a search engine, so it remains only to choose. Just in case we list some of the most popular: Zillion Designs, Flaming Text, Online Logo Maker Logaster. When creating logos follow three key things: colour, sense of comprehension. And of course test, test and test. The logo needs to look good and appropriate not only for the computer with a 23-inch display, but on a smartphone with a screen diagonal of 4 inches, as well as on a leaflet, Billboard or in any other place.
Incredibly important when creating a logo is the right choice of colors. It has almost the same meaning as inherent semantic content. Many people somehow ignore the selection of colors and thereby significantly reduce the effectiveness of the logo as a whole. Agree, convex joyful orange letters on a juicy red background is not very relevant when creating a logo workshop for the production of tombstones and faded grey / black and is able to catch up with the boredom for a cheerful 12-year-old schoolgirl, choosing a manufacturer of sportswear.
We’ll open some secrets of the right color selections. Color is very important to understand. Proper selection of colors can create a certain mood. For example, blue is a color often associated with reliability, inspires confidence; red causes excitement and twists emotions into a tailspin; brown suggests the idea of comfort, home warmth; grey is associated with stability; black shows the rigor and hidden power; rose sets a romantic mood; orange energizing; green — is associated with naturalness; the white shows innocence and purity; yellow hints at future fun.
For example, if you create a website, designed for a female audience, it is wise to use both for the website and logo in this red and pink color. For an online store that sells rustic products, it is necessary to draw a logo in shades of green, to the financial structure, it is desirable to use gray and dark green shades. Still remember the composition. Colors have their own combination, so you should not blame everything in one pile: the acid-green letters on a purple background look awful. Keep in mind that colors on the monitor screen of a smartphone and can look different. Try to take into account this point.
Anyway, remember that the logo is created still for a long period of time. Later, when he namozolil eyes of visitors, it can be a little “refresh”, but do it too often (every month) is not recommended. Although exploiting the same logo is also constantly should not be, especially if it uses letters. Fonts have a tendency to become outdated after a few years, and the archaic shape of the letters can be misinterpreted by future customers. It is therefore important to monitor this time.
For example, under the hand of the designer, online services you don’t trust, and create a logo want now, then For this purpose you can use the easy editor within the website Builder Wix. If you have online shop or other project, what is Wix you do not need to tell. If you are just beginning to explore the Internet space, and the question “how to create a website” is acute on the agenda, further information will be useful.
Let’s just dot the “i”. Website Builder Wix is not suitable for everyone. He paid and his choice should be approached, after weighing all the “pros” and “cons”. Although it would be appropriate to say that the price is still not so big to scare even beginners. If you have just entered the Internet business, then Wix may not know. However, more than 75 million People are already using this constructor. The figure speaks for itself.
Wix was not invented yesterday. Platform development engaged a team of three dozen experienced programmers, designers, and designers about two years. The first version was available to users in 2008. Since Wix is much “Mature” and has acquired new functionality to eight years of development were not in vain.
In this article we won’t dwell on all the features of Wix, to paint its functionality and to note any private details. The only thing we pay attention is the patterns. One of “fishechek”, which is downright proud of the website Builder Wix are the templates. In this respect, Wix is the undisputed leader, still has no competitors on the market. Templates are not just a lot, a lot. And it is a pleasure not just to look at the whole picture, and to consider each item individually — they are all made with the highest quality. But there’s a big fly in the ointment. Selecting a template once you change it. This is the main disadvantage of Wix, in addition to its chargeable basis — this was discussed in the beginning of the article. So the plan website template at a very early stage. However, “finished” the base template can be any number within a wide range. And one more thing — all templates are absolutely free, in contrast to the designer Wix.
