The world’s most popular social network Mark Zuckerberg can go to a material reward of its users. In the nearest future the system of remuneration for posts.
As told “RG” the assistant to the President on the Internet of German Klimenko, so Facebook wants to refute the conjectures of ill-wishers that the social network makes money on their users.
As writes The Verge, in the leadership of the social network Facebook is thinking about how to help users to make their own work on the web. So, the developers turned to registered on Facebook to people who are asked to choose a method of monetization, if the decision on payment of their post (publication) will be accepted.
In particular, such variants are offered cash incentives, as a tip, armored content, or revenue from social network advertising information. In addition, respondents were provided the option to choose the solution entering the “Call to action”. According to the developers, it will have an impact on attracting subscribers to commit donations.
As explained “the Russian newspaper” the General Director of research Agency Telecom Daily Denis Kuskov, this innovation makes the founder of Facebook mark Zuckerberg aims to convince people that they can earn on their activity in this social network. After all, the financial health of the company depends on the number of users and their activity.
The expert has found it difficult to remember similar marketing approaches in Russian social networks. “Come to mind only some commercial promotions associated with “star” profile media and celebrities. But as widely as it intends to do Facebook, local social networks such monetization to encourage users not used”, – the interlocutor speaks.
Advisor to the President of the Russian Federation on the development of the Internet Herman Klimenko in conversation with “the Russian newspaper” expressed the view that the innovation of Facebook is not any marketing. “Rather, it is a PR against those who cry that preying on Facebook users, and now so the American social network shows: we have shared with you” – says the expert.
According to him, in the practice of the Runet similar attempts to promote the material users were already present, in particular, in the “Live Journal”. But such methods of monetization have not been successful due to the relatively small size of the potential income of the blogger.
The monthly audience of Facebook is more than 1.5 billion people. In fact, every fourth or fifth inhabitant of the planet is a user of this social network. Net profit of Facebook in 2015 grew by 25 percent compared with the same period last year and amounted to 3.68 billion dollars. Revenue in 2015 amounted to $ 17,93 billion, showing an increase of 44 percent.
