Russia is a new wave of pharmacy and cosmetic alcoholism. Savvy entrepreneurs set the clock vending machines selling alcohol tinctures of hawthorn and other “drinking lotions”. Buy this alcoholic beverages can even children. “Газета.Ru” figured out what the “alcomate” are the representatives of the gambling business.
“Alkomaty” selling “fanfikov” or “funtyakov,” the alcoholic tinctures and antiseptics are not intended for oral administration, occur in Russian cities like mushrooms after rain. Just last week, these devices were discovered in Kaluga, Chita and Novouralsk. If you believe the search online, one of them even installed in the heart of the capital — hunter Series (though the correspondent of “Газеты.Ru” after several hours of searching to find it and couldn’t). Representatives of the Public chamber appealed to the state Duma with a request to prohibit the sale of alcohol products through street machines, as buy it can not only adults but also children.
Meanwhile, business, the media jokingly called the producers of “alcomahol” “genius marketing”, which skillfully mastered the questionable from the point of view of ethics and law business, starting from the slogan (“We have a crisis like the wind in the sails!”), ending with useful advice for aspiring entrepreneurs (“Set up the machine so that sometimes he accidentally gave two bubbles instead of one, is a proven way to activate explosive is by word of mouth”,
“Load the machine so that every fifth bottle was 95% instead of standard 75%, it will cause some excitement and the spirit of competition between buyers, tested, works”).
Genius marketing
“Газета.Ru” decided to find out who these “marketing geniuses” dealing spread “alcomahol”. In the Internet I found three, almost identical in appearance, but not affiliated with each other offices, which offer budding entrepreneurs the same machine for selling “fanfikov” (just 20-30 RUB for just 99 g). All three firms — “Boyarka-24”, “Boyars-24” and “Boyar-24” — promise their customers quick payback and revenue in the hundreds of thousands of rubles in a couple months.
Between the three suppliers of the machines is a pretty tough fight for the market — at least, in telephone conversations, representatives of these firms had accused each other of plagiarism and insisted that their company was the first who started to automate the sale of tinctures of hawthorn and its derivatives.
Two companies (“Boyarka-24” and “Boyar-24”) are in Moscow, and the “Boyars-24”, according to their representative, supplying machines from Izhevsk.
“We were the first and almost a year has brought our guns to mind — said “Газете.Ru” representative “Boyarka-24″. — We have more fit bottles and protection system against vandalism more reliable.” He also said that other companies not only “at loggerheads” idea, but even actually copied the website design and logo. “You look at everything the same! What the Udmurts that of our Metropolitan competitors”, — said the seller, which the reporter “Газеты.Ru” I called under the guise of a buyer.
The scheme of sale of machines at all three companies was the same: you must transfer to the account of 2-3 thousand rubles, and then through the Internet is forwarded a contract of sale and contract for delivery with one of the largest logistics companies. Thus all members try not to give the buyer your account details to transfer the first installment.
“We send machine to your city, when entering the terminal you pay the remaining balance (that is, 31 500 RUB.). We enable the load, you get,” wrote the correspondent, the representative of the “Boyars-24” Andrey Velichkov.
For please still send your details he offered this to the buyer (that’s us) to draw up the contract.
No Internet, no databases, no information about companies related to the sale of “alcomahol” in Izhevsk. The only thing that can really confirm the “Boyars-24” Izhevsk, is their advertising. Companies registered at Andrew Velichkov, “Газета.Ru” also not found. However, according Znak.com, in Izhevsk is one of the factories that manufacture “fanfikov”. In the words of the source, fearing the loss of their license to sell lotion, factories to the max, filled their warehouses with bottles of cosmetic liquid, but because of the great popularity of this product for a long time they have not been — now the warehouses are empty.
The Mysterious Elvira
Another company — “hawthorn-24” — on the website were also not given the full details of the supplier and the seller of the machines were listed SP Mosin. The company’s website searches wholesale suppliers Optlist.Ru provider was specified SP Mosin Elvira Viktorovna and phone number “Boyarka-24”, however, the number refused to connect with the entrepreneur, saying that she’s busy. According to “Records.ru”, Elvira Mosina as a sole proprietorship created on 23 November 2015 and at the moment she is the Director and founder of eight companies. So, in June 2016 the woman became the founder and headed the company “Polus-plus”, which is engaged in the manufacture and sale of industrial electrical equipment and welding machines, machine tools, etc. this “pole-plus” “Газете.Ru” no one answered.
In addition, in the spring of 2016 Mosina joined the founders of the company “Elmar-trade”, which, in turn, is a founder of commercial Bank “the Old Kremlin”, which is currently in liquidation. Also the woman is the parent company of LLC “Gelios”, LLC “inter”, LLC “absolute” and “fancy decor”.
Latest deals clearance sports events in Moscow, as well as banquets, festivals and celebrations.
“Газета.Ru” I called the telephone number listed on the website of “fancy decor”, but they announced that Elvira Mosina their business is irrelevant. “This summer she has gained from us legal entity “fancy decor” — said the founder of the company Evgeny Tsukanov. We stayed in another legal entity, the “Company fensi”. The man assured that the spread of “fanfikov” their firm is irrelevant and how to get in touch with Mosin, he doesn’t know.
Cards, money, machine
The third player in the market “alcomahol” — “Boyar-24” — was directly linked to gambling. Correspondent “Газеты.Ru” I called the telephone number listed on the company website, and after a few minutes he was contacted by a representative of the company, who had the Faith and said that will be your personal Manager in this transaction. For the purity of the transaction, to ensure that all without cheating, she even invited the reporter to come to the warehouse on Ostapovsky Avenue, 5, to personally see the shipment of machines in regions. The girl also left his mobile and email address.
Work phone “Boyar” and the coordinates of the Faith coincided with the data published on the website for the sale of electronic poker tables. Also e-mail the Manager was listed in Twitter “the first Russian school of poker for poker tables”. On the website of this school stated that the tables use software CashPokerPro. In turn, the Customs Union certificate on the software they saythat makes it firm “Profi Center”, which founder is Sergey ACE. According to “Records.Ru”, LTD. “Pro Center” is engaged in additional professional education, and ACE is also leading several commercial and construction firms. “Газета.Ru” I tried to contact the owner, but he was unavailable.
Faith the Manager has confirmed that they are also firm for the sale of gambling equipment.
According to her, producers of the “alcomate” can be called “adjacent” firm that is included in a single holding. “Basically, it’s two different manufacturers, but they are partners,” added the girl.
Don Fanfourt
Machines from all three companies “sharpened” under the standard set in the early 2000s, the Samara companies “Medstar” and “Hippocrates”. They are all connected with the holding Biomed, founded by Dmitry Ostrovsky. In 2010, he came from the founders of their companies and the management companies his relatives, and he headed the Union of producers of herbal medicines.
Samara media call him don Fanfourt, as he is considered the main beneficiary of the production of these fluids.
According to financial reports in 2015 “Medstar” earned only 25 thousand rubles, but revenue “Hippocrates” amounted to 1.2 billion rubles, of which 7 million rubles of net profit. “Medstar” owns 66 certificates for the production of cosmetic fluids for the face care and skin. Among them is a lotion with extracts of hawthorn, a tonic with extract of red pepper, lotions for “bread” and “buds”. According to the database of arbitration cases, the police periodically engages representatives “Medstar” to examinations of similar lotions seized in the warehouses.
Meanwhile, according to Rospotrebnadzor, from alcohol abuse in Russia die each year about 500 thousand people.
Thus, according to the Agency, alcoholism in adolescence is formed as a result of taking beer or low alcohol drinks. Every day or drink alcoholic beverages, including beer, 33% of boys and 20% girls. But if in shops underage alcohol sell is forbidden, lotion in “allatonce” is able to even a kindergartner.
“It is crucial that these lotions were not available to children. After all they can drink, and the product in principle is presented as an alcoholic beverage — just larger on the machines I write 95% or 75% alcohol, and red. The only way to protect children is to ban these vending machines,” — said the Chairman of the coordination Council of the Public chamber on protection of the Russian citizens from drugs, alcohol and tobacco dependence Sultan Khamzayev. Social activist appealed to the Chairman of the state Duma Vyacheslav Volodin asking relevant committees the Commission “to consider the possibility of improvement of legal regulation” concerning tinctures. While Khamzayev explained that the only way to prohibit such trade.
The chief freelance psychiatrist of the Ministry of health Yevgeny Bryun said that the use of lotions as booze is fraught with possible burns of the esophagus, respiratory tract and poisoning.
However, 2016 may be the last year of the heyday of the industry, “fanfikov”. In early October, the source TASS in the Russian alcohol regulation Department announcedthat in 2017, cosmetic lotions hawthorn will be sold only in specialized locations and falls under the control of the Unified state automated information system (USAIS), established to account for the production of ethyl alcohol and alcoholic products.
