Swiss watch brand TAG Heuer became the official timekeeper of the football Spanish League — La Liga.
As noted, Spanish athletes will actively adopt the philosophy of the watch brand, which is expressed in the motto “don’t give up under pressure”.
“Football is the most popular sport in the world. It’s like an international language or religion,” commented Executive Director of TAG Heuer Jean-Claude Biver. La Liga — an excellent target for such a big sponsor as TAG Heuer, which has always been a partner of the most difficult and stressful competition,” — said Raul Gonzalez, who for 16 years played for the cube “real Madrid”.
TAG Heuer is a Swiss company that produces prestigious watches, chronometers, smartphones, and glasses. It is a holding company for the production of luxury goods LVMH.
The company cooperates with such leagues as the German Bundesliga, English Premier League, North American Major League soccer (MLS) and also with the professional referees Organization (PRO), the Cup of America on football, Chinese super League football, International Champions Cup and the Australian football team Socceroos Caltex.
