Fierce competition requires creativity.
In the framework of the fittest competition or modest budgets are always resolved on the most innovative ideas. Enough and imagination, and the courage to bring to life unusual projects or promotions. For example to turn the whole store upside down, as did Gap. Or rename the entire network in simanowski Kwik-E-Mart, as did 7-Eleven.
For some brands, the store becomes an extension and an obvious embodiment of the marketing policy, Swarovski, for example, made his store from the crystals. And the store is Freitag bags, which are sewn from used tarpaulin, constructed from decommissioned shipping containers.
The owner of a small Bicycle shop in Berlin, Christian Petersen (Christian Petersen) decorated the façade of his shop with 120 bicycles. Showed showmanship. Now no one doubt that is sold here.
In the Indonesian city of Banjarmasin has an unusual market on the river. Traders use their own boats as the shelves, and visitors to the market and buyers travel by boat from one dealer to another.
