Yesterday the social network “Vkontakte” completely switched to the new design after several months of public testing. The interface has caused a lot of negative posts and comments, and even Pavel Durov, the founder of the project, decided not to stand aside.
Pavel Durov in 2006 created the “Vkontakte”, and now not having any relation to it, criticized the new interface, spreading out his already questionable dignity in the dust. According to him, nothing unique about it there is a Facebook sample 2012, when Mark Zuckerberg needed to increase profits for the IPO. At that time, Facebook was focused on advertising, which is reflected in her appearance, ad units took up a large part of the screen, and the same is now observed and “Vkontakte”.
Also Pavel Durov noticed that it is time for the “Vkontakte” to share ideas with Facebook, and not Vice versa. Founder of the social network found numerous shortcomings in the new shell and highlighted some of the most vivid feil: loss of focus in the news section on the content; the loss of focus in the photos when you view them; the refusal of the white background in favor of gray that made the site very dull and depressed and worsened perception; the new logo into the design is much worse than the old; a lot of graphical garbage. Pavel Durov agree hundreds of thousands of users, but there’s nothing you can fix, and only churn will help to bring back the old design.
