The canadian company BlackBerry, formerly known as Research in Motion, recently released its first Android smartphone — luxury vertical slider Priv. It would seem that the rigorous design and rare in our days form factor guarantee him popularity and high demand, but all turned out somewhat differently: the management of BlackBerry is not very pretty it sales.
According to statistics, half of the fourth quarter of last year the BlackBerry smartphone Priv, released in November, has been sold 600 thousand copies, and for the first quarter of the current year the Canadians have shipped only 700 thousand of these phones. In fact, it led to a decrease in total company profit by 30% and questioned the future plans of BlackBerry to capture the Android market. But the former RIM have a plan of retreat: it is quite good is doing very well in the software business, especially corporate, and here she may count on revenue growth.
Recently it released its Messenger and Enterprise services for Apple iOS and Google Android, and a little later they were joined by versions for Windows, and as a result, in the first quarter, BlackBerry earned on all of this 153 million US dollars. Company executives have no doubt that this year the profits from the software will increase by 30 percent. John Chen (John Chen), the current CEO of the company plans before the end of the year to ship about 3 million smartphones, although initially the projections were 5 million. The share of BlackBerry in the market of means of communication continues to decline, and this has led to the decline in value of securities up to of 7.48 dollars per share at the time of writing the news.
