Why resent the insolence and sassy athletes that do not bring results, but make a name for yourself? Any of your/our reference to the nth person is a plus in the Treasury to the popularity of the character. And I remind you that athletes are often the representatives of the brands clothing, food, restaurants and much more.
Every time we scan a page insolent Kokorin or “traitor” in the social. network, each time we discuss them somewhere rubbing his hands happy marketer, satisfied with the result of the campaign. Winning, athletes are the pride of the country and the darlings of the people. And quickly forgotten. Playing, they create hype around his name, do not go to the headers and on the wave of popularity all concluded larger contracts.
The athlete is not profitable to win?
No, profitable. But where in their victory they will receive not only a momentary glory, but also confidence in the future. If his coaching career is that high-paying, so you don’t have at the end of the speeches frantically to think of where to take money for the coming old age.
Who can be considered a traitor?
Yesterday, after the recognition of Darya Kishineu neutral athlete and permits her to perform at the Games under the IOC flag, the people excitedly began to call her “traitor”. And part of this position is clear.
The girl took the vacant place in the team, probably went to school of the Olympic reserve. It had been some hope. Only here judging by the trends based on the world competition she was only ten), it is unlikely to be able to on the Olympic podium.
Daria herself is, of course, understands. But, living in the US, about the feelings for the Motherland, probably quickly forgotten, if there is a threat of losing primigravid affiliate contracts with suppliers forms. The contracts will bring real money, and the Motherland will shake your hand and say “Thank you.”
Here you will choose?
I recall that from our athletes also have contracts, only the deprivation of participation in the Games has greatly undermined all the plans.
Why Klishina has already won?
It’s not even the fact that she is one of the few Russian representatives of athletics who travel to Rio. And the fact that today in the eyes of the West, she became a “hero” (for some reason not to be a patriot of Russia became heroism). The heroism of this for obvious reasons is the “failure” of the Motherland in the name of sport. With the context that the sport is above scandals.
The mosquito nose will not undermine, no question.
Only here is a doubt in the flow. In the Western media, for example, Klishina is called “sexiest Russian athlete”. However carefully reviewed the ratings say quite different: Sharapova, Navka, even Kournikova. But about Klishina – not a word.
But it is necessary that the image created is this: cool Russian athlete turned away from their country. But between the lines is still reads that no sports results, no love for the sport. Money, money and money again. Oh, and a little politics.
