On September 17-18, the Institute of modern media conducted an exit poll of viewers of the series premiere of the new animated series the Studio “Locomotive” Leo and TIG”. The survey is conducted among the audience out of the movie. Altogether, 139 of viewers in five Moscow cinemas
A study of the Institute of modern media: how audiences “CARTOON movie” praised the new animated series “Leo and TIG”
Cartoon young audience was very good – 98% of children said that the cartoon they liked or rather liked than not. 97% of children who watched the premiere episode of “Leo and tiga” love the main characters. It is noteworthy that Leo liked a greater number of children (35%) than Teague (27%).
84% of young viewers of the series premiere of the animated series “Leo and TIG said that would like to have at home toy with cartoon characters.
The vast majority of viewers of the series premiere of “Leo and tiga first learned about it during a session of the new series “CARTOON movie” (88%). Among those who heard about it earlier, 38% of viewers saw ads on the Internet, 25% have seen the advertisement on TV and 19% saw the ads on the screen.
Among those who came in the 36th edition of the almanac “CARTOON movie” half of the audience regularly or occasionally attend sessions “CARTOON movie” and half came the first time. Among those who regularly goes on “CARTOON movies”, there are spectators watching from 8 to 12 editions of the almanac. 96% of the exit poll almanac “CARTOON movie” like, and 94% of the respondents expressed the desire to come again. The main channel of information where the audience will learn about the almanac “CARTOON movie” – television advertising (32%). Characteristically, about the same number of viewers at home is the TV channel “CARTOON”. In second place among sources of information advertising in the cinema (30%), the third – the stories of friends and acquaintances (26%). Information about the almanac from the Internet received 17% of viewers.
