12 August, good news came from China. Russian cartoon “Paper”, which is not only popular with viewers of the TV channel “CARTOON” and “CARTOON movie”, but breaks all records of downloads as a self-titled mobile game, best animated series at the 9th International animation festival in Hangzhou. This is probably the most prestigious platform presentation in the world of cartoons.
The animated series “the Paper” was awarded the prestigious animation festival
The showcase, market and exhibition in Hangzhou has attracted almost half a million participants, including five thousand professionals from 80 countries have signed contracts totaling $2 billion to the Victory of “Papers” evidence of the growing demand in the world for the best works of the graduates of our Russian animation school. The Chinese festival jury unanimously appreciated the originality of the Russian animated series “Papers”. He is recognized as the best foreign project and received the prestigious gold award in the field of animation.
Director of animation Studio “the Locomotive” Alexey Mironov admits that he was confident in the victory of “Papers”:I knew that he would get a prize. I love this cartoon — it’s like children, I can’t their children not to love. And he is the best. I tried, and I have invested”.
The trailer of the animated series “Paper”
Animated series “Papers” – is a world with a fascinating, instructive stories and instructions to create paper figures. Animators are encouraged to arm themselves with scissors, glue, crayons and cardboard and create favorite characters with your own hands. It develops fine motor skills and imagination.
Producer of TV channel “MULT” Tatyana Tsyvareva sure that “Paper” was very close to Asian culture:Our cartoon liked the international jury of the fact that there is an educational part where we show the children how to make something out of paper, plus, of course, the charm of our heroes and the incredible notion that all the characters are made of paper, but it is very close, of course, and China, and Asian culture”.
Summer trailer newsreel “CARTOON movie”
Modern kids TV shows teach arithmetic, geography, expand the overall Outlook, the talk about responsibility for their actions. All this is in “the Papers”, but the main difference is that this is the first cartoon to induce the child to make crafts. The parents of the show – Will Vadim and Yevgeny Golovin – encourage parents to be creative with the children.
Vadim Will is the creative producer of the Studio “Locomotive” – explained the “film Industry” project objectives “Papers”:a Serious problem of dependency on networked computer games – it’s understandable, intimate and relevant. We wanted to present some alternative, some way of offline life, so to speak, to offer some kind of different reality and scope of activities and application of their creativity in addition to computer games.”
The trailer of the almanac “CARTOON movie”
The characters of the series – the melancholy moose Aristotle and energetic woodpecker Bale-Bale – live in a paper world, where everything is made only of paper, cardboard and stationery attributes. In each series – the adventures of heroes and instructions for creating crafts. In the cartoon often hear the word “paper”: paper to act, you need the paper to think. All these “paper” situation, telling children about the love of nature, ability to get along with each other and overcome any obstacles together.
Production supervisor of the animation Studio “Locomotive” Denis Alymov recognizes that “the way” to the foreign audience in the “Papers” were laid out from the very beginning:the Cartoon tells friendship, mutual aid, kindness. Well, maybe that’s what we always unites regardless of geography, language, worldview. So, of course, at the start of the project we laid and hoped that “Paper” will be successful and far abroad”.
Promotional video “CARTOON movies”
The series comes in 2015 on TV “CARTOON” and “Carousel”, in the “CARTOON movie” and editions of “good night, kids”. Since the end of December last year, images of cartoon characters are widely used in the production of goods for children, applications for smartphones and tablets. Aristotle Bale and teach the child to interact with the surrounding world: to combine items, explain how and what to do better. And all this in a little familiar to fans of the cartoon.
