Thanks to the possibilities offered by modern technology for successful business idea can be easily scaled to cover all world markets.
The modern world is changing very fast, and in the forefront of the development of economy becomes a novel idea (blowing up the old ideas — disruptive), scientific research and development, artificial intelligence, innovative technology and globalization of markets.
By the end of 2015, the leaderboard was headed by the company, the business model which is built on the basis of new technologies, scientific developments and competitive advantages: Apple ($586 billion), Google ($539 billion) and Microsoft ($451 bn), while commodity giant ehhop Mobile for the first time since 1999, ended the year 2015, leaving the three world leaders (according to The Wall Street Journal) with a current market capitalization of $363 billion.
The same trends occur in the Russian economy, the commodity economy ceases to grow. “Gazprom” company, which in 2006 managed to break into the list of world leaders with a market capitalization of more than $360 billion by 2015, lost weight more than 7 times and is now worth $50 billion But the company of a new economic generation is not in a hurry to lead the ratings of Russia.
Many were created in Russia, the ideas still looking for support and funding opportunities on Western markets. For example, a private Russian manufacturer of satellites, Dauria Aerospace in 2015, was forced to engage in the development of the project $70 million from the Chinese investment Fund, Cybernaut, while the American company SPACE X was fully developed thanks to funding by the state of the US budget, grants and subsidies allocated to the development of the business. Space X has received contracts from NASA and the U.S. air force for $5.5 billion.
How do things stand with the development of new ideas in Russia?
In Russia in the period of crises caused by the weakening commodity markets, a particularly acute and urgent becomes the problem of the lack of developed alternative and sustainable sectors of the economy that along with other factors creates a negative investment climate not only by Western but also by the Russian investors, in the period of crisis from 2014 to 2016 from Russia “escaped” more than 210 billion U.S. dollars.
In our country both in the past and now there are new interesting business ideas, innovative development. But what are the preferences of the state may offer to investors who decided to invest in new projects in Russia? What tax benefits are available to Russian and foreign investors to create new business in innovative sector in Russia?
For example, the us government subsidizes 30% of the cost of creating solar SolarCity due to tax benefits and subsidies. But in Israel and Switzerland, the government finances research and development and start-UPS based on them through a system of grants.
In the international ranking of competitiveness published annually by the world economic forum in innovation, the leaders are Switzerland, Finland and Israel.
In Israel, 5% of GNP is spent on research (for comparison: in Russia — just over 1%). R&D centers in Israel begin to be interested in young professionals still in the process of their education, funding a laboratory in the institutions, when ordering the student groups research and attracting the most talented to work in their ranks to part-time. 70% of Israel’s export is new technology.
Feature of Switzerland is that the country at the level of the Canton are easy to obtain tax benefits if the region is interested in your project. This interaction takes place at the level of the economic Agency. In addition to tax benefits, companies can also count on preferential loans to 2/3 of the project cost, and grants for R & d and staff training.
In our country, “fertile soil”: infrastructure investment, public policy, legislative and tax system to support small businesses and in particular start-UPS in promising segments of the economy and science, requires revision. What prevents our compatriots, startups which fly to other countries to do the same business in Russia?
Now finally we have started to receive venture capital funds and business incubators, but in the absence of a favourable investment climate, they may not be as efficient as similar foreign institutions. For example, in China on the basis of the technology centre, located in the northwestern part of Beijing — Zhongguancun is created 49 startups per day.
Due to such a large number of developments between them creates a highly competitive environment. Each company tries to maximize its potential, and the presence of rivals contributes to its implementation, forcing us to give our best. This is one of the important conditions of growth of any economy. It is therefore not surprising that IT cradles were such tech giants as Xiaomi Corp, the largest Chinese manufacturer of smartphones, and the Internet giant Alibaba.
Another good example: thanks to a new business idea and attracted investment from venture capital funds estimated cost Uber,created in “Silicon valley” in 2009 and fundamentally changed the business model of the taxi due to the modern technology today is more than $62 billion.
Thus, for reaching a new level the state needs to determine the priority sectors of development of economy (excluding raw materials) and create:
- high competition between startups (more developments in the same direction, the better the selection);
- an effective system of business incubators;
- an effective education system in universities;
- similar to the developed countries and sufficient funding of young scientists in promising areas of science;
- preference for venture capital funds investing in Russian start-UPS in priority sectors of the economy;
- the perceived tax benefits and tax breaks for businesses and investors, investing in innovative projects;
- the allocation of large government grants and subsidies;
- to provide a unified and well-regulated rules for all investors, which will allow you to plan your business for many years to come.
The result is a small startup built on the unusual idea, will have equal opportunity to compete with a big company, and if this business grows as a result of fair competition in a big company, it will also be competitive in global markets. Since passing the necessary stages of growth, when the idea was created and it worked thanks to new technologies and has become popular due to demand in the domestic market and raised investment — it’s time to scale it to other countries and to globalize business processes, thus increasing many times the turnover of the company. A triumph for a successful business model is its expansion into global markets.
Thanks to the capabilities of modern technology and the Internet, new business models are no longer tied to a specific geographic region, and therefore, a successful business idea can be easily scaled to cover all world markets.
