China has become for our cinema number one goal. Suffice it to recall the charges in China have “Metro”, “Stalingrad”, “He – dragon”, “Stalingrad”, “Crew” and especially “Wii” to understand how important it is for large producers to supply their products to China, and if possible to create some kind of joint production, which will allow you to work soldering.
Russia and China: do a movie together
The principles and features of this cooperation are still not fully clear. To understand this question, at the St. Petersburg “Kino Expo” held a special round table where spoke those rolls and show a movie in China.
“We’re just jealous of the Chinese industry, that’s all,” provoked the audience Alexey Petrukhin. But we can attract the Chinese creativity and its methods of work, oddly enough. In particular, optimization and cheapening of production through the involvement of Russian specialists. Chinese industry is growing very fast and it has natural constraints: lack of qualified staff, the prices the labor market because of this go up dramatically. And screens getting bigger, they need more attention. Therefore, there is in this new movie, the story of the journey to China”.
History does not just occur, it is necessary that the film has a new status. The fact that China’s quota on foreign films – 80 films per year. And very uncomfortable conditions for rental: the release date can be moved or even cancelled, etc. And in the case of a coproduction, the film received the national status and subject to the protectionist policies of the Chinese government. Therefore, you ought to try to pass a lot of checks and commissions and to the national identity of the film. Russian movie can’t come out in China in February, may, July and October, because in these months the Chinese holidays, and the whole country goes to the movies. Even “Star wars” several times removed, because during this time it was a Chinese blockbuster. A joint film can quite count on it.
The teaser of the film “Journey to China. Mystery of the Iron mask”
Of course, the reverse process happens: the Chinese little interested in the Russian market, and their films, sometimes they want us to produce only for political reasons. In the case of animation, the situation is somewhat different. Animated Russia is represented abroad than China. Therefore, we not only rolled out there “the Snow Queen”, but also can learn from foreign colleagues. Our technology is superior to Chinese. So here the process is more interesting. But while everything rests on what rooms are being built in China by the dozens. Chinese technology CGS displaces from the local market (and a little foreign, too), IMAX, and any Russian producer wants to become a part of this process. And some already have.
The trailer of the film “snow Queen 2: Refreezing”
