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Kanye West broke down in tears in new ad campaign for Balmain


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Kanye West (Kanye West) has pleased fans with a series of new photos for your favorite brand Balmain. Of course, there has not been without wife of rapper Kim Kardashian. However, the pair appeared on the frame of the advertising campaign separately and in a very unexpected role.

The concept of shooting has surprised even seasoned fans of the artist: he first appeared before the public cry. However, all models in black-and-white photographs by Steven Klein, including Alessandra Ambrosio, Jourdan Dunn, and Sasha Luss showed tears for the sake of the social campaign #BALMAINARMY, advocating against violence and cruelty.

Creative Director of Fashion House Olivier Rusten not afraid of social commentary in his new work. In last year’s interview, he said: “I very much hope that in this way can change someone’s perception. I colored the designer at the head of a very prestigious and traditional fashion House. I think this is a very positive idea.”

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