Since 2003 Apple has successfully managed to constantly increase the sales of all iPhone models. From year to year sales have increased, sometimes due to disposition of buyers to “Apple” products, and sometimes due to the growth of the smartphone market. But in 2016, something happened that had to happen — sales of the iPhone for the first time in history fell.
Apple reported results for the second quarter of the 2016 fiscal year, which ended for her on March 26, 2016. This report was first noted the decline in iPhone sales compared to the same period last year. For the quarter were sold to 51.1 million units, which represents a marked decrease compared to 61.2 mln last year. Note that the sales of new, relatively low-end 4-inch iPhone SE are not included here since it became available after the completion of the reporting quarter. Mac sales fell from 4.56 million to 4.03 million, and iPad — from 12.6 million to 10.25.
In General, the revenue of Apple was 50.6 billion U.S. dollars, down from 58 billion dollars in the second quarter of fiscal 2015. Net income amounted to 10.5 billion dollars, or 1.90 dollars per share, down from 13.6 billion dollars, or 2.33 dollars per share. Gross quarterly profit amounted to 39.4 percent from 40.8 percent a year earlier. Such indicators of the company its CEO Tim Cook (Tim Cook) said it is successful. Apple CEO said he believes the work his team is just great, given the “very challenging macroeconomic environment”.
