The first bikini was created 70 years ago.
July 5 is the birthday of the bikini, as it is this day in 1946, French designer Louis Rare introduced a new swimsuit model in a fashion show in Paris. The invention was so scandalous at the time that the Catholic Church in Italy, Spain and Portugal forbade the women to wear “demonic clothes.”
Louis Rare was an engineer with the automaker for education, but after he inherited from his mother moved company manufacturing underwear, he retrained as a designer. Louis Rare patented a bikini, although it is believed that he did not invent, but only perfected previously created Jacques Aime swimsuit model called “Atom” is “indivisible”. This name, like the designer stressed that on – ever. But Rear went further and used even less fabric for swimsuit. According to him, the idea to create an outdoor beach attire came to his mind when he saw the women turn up their swimsuits to get a better tan.
In the same year the U.S. conducted the first test of a hydrogen bomb at Bikini Atoll, therefore, is a new swimsuit used the slogan, built on Parallels with nuclear disintegration and the previous model Jacques Aime: “Bikini – divided Atom!”. Candid beach outfit caused such an explosion in society.
The innovation was so bold that most professional models just refused to go out in a bikini on the runway. Louis Rearu had to involve the display of a stripper from the Casino de Paris Micheline Bernardini. Her catwalk in the swimsuit around the pool in Paris glorified it for the whole world, after which she received huge number of proposals hands and hearts.
Brigitte Bardot in a bikini
Brigitte Bardot in a bikini
Despite the success of the show Louis Reara in 1946, a bikini for a long time was prohibited on the beaches of France, Italy, Spain and Portugal. In 1965 in Munich, one girl decided to go in the bikini area, for which she was arrested and sentenced to 6 days community service. In the women’s magazine “Modern Girl” in 1957 a new model of the swimsuit has made a categorical verdict: “it is Hardly necessary to spend time talking about the so-called bikini since it is inconceivable that a girl, keep tact and propriety, allow themselves to appear in a bathing suit in public.
Marilyn Monroe in a bikini
In Italy the first bikini showed Lucia Bose in 1947 at the contest “Miss Italy”, after her Sophia Loren appeared on the competition in satin bikini and received the title of “Miss Elegance 1950”. In the 1950s daring beach attire started to conquer the world. A new fashion was supported by stars of the silver screen: Brigitte Bardot appeared in a bikini in the film, Roger Vadim’s “And God created woman”, Marilyn Monroe in “Niagara” in 1953, and later, the screens out the film “one Million years BC” with Raquel Welch in the title role, where she portrayed the cave woman bikini from animal skins. In 1964 the magazine “Sport Illustrated” put on the cover a photograph of a model in a bikini, this example was followed by many fashion magazines. By the end of the 1960s, the bikini had conquered the beaches of Rio and nice, and then around the world.
Rachel Welch in the movie *a Million years before our era*, 1966
Bathing suits over the centuries of its existence, have gone from cumbersome dresses to bikinis on beaches bikini do not lose their popularity.
