Megacrania shopping network is the pending death of a local manufacturer. In any region, which is visited by Magnit or X5, six months or a year lie dozens of shops, and after some time, dozens of local industries, deprived of sales.
The governors are trying to deal with this by imposing rules NetWorker work on site – in particular, the tolerance of local goods on the shelves. But this is contrary to the basic technology with which the same “Magnet” successfully pushes the local retail – that is, the system of large logistics centers, which centrally support the entire regional bushes.
Which means that the dairy factory in Cherkessk could sell their products to the residents of Cherkessk, he should take her to Pyatigorsk, at the base – and from there it will go back to Cherkessk in the pile. Economies of scale, it is possible to operate very large quantities of goods, interrupts for networking costs of the transport arm.
Plus a great chance to do a negative margin for years to work in the negative – until the competitors are ruined. Local merchants are kicking a can, trying to work even through the General plans of cities (establishing a mandatory rule prohibiting new outlets close to existing ones), but they strategically the battle is already lost. And not only for themselves but also for the guy – a local small producer which is now only in the market can sell their products.
Design challenge: how to win a Magnet? Not in the sense of “to build another of the same”, and how to give way to the small local producer to local consumer in a comfortable for both the price segment? What is this format and how is it technically realistic? Is it possible there’s some guerrilla tactics, such systems online-order method of collective procurement with automatic parcel terminals, etc.?
This question is not even about the fact that people will eat, but about where they are tomorrow (when it finally runs out nefteugansky thread) will take the money to buy food.
Alexey Chadaev
