American Corporation Apple has maintained the lead in the latest ranking of most valuable global brands according to Forbes magazine.
The publication evaluates brand value of Apple in 154,1 billion dollars. As noted, despite a decline in revenues in the last quarter, the company remains an industry leader in high-tech goods mass demand for the iPhone 7 in the shops again lined up a long queue of Apple fans.
From its nearest competitor — Google — “Apple brand” has come off significantly, although Google has shown considerable growth over the past year, reducing the gap. The brand value Google edition is estimated at 82.5 billion dollars compared to 65.6 billion a year earlier. Thus, during the year, the search engine brand has risen, according to Forbes, more than a quarter. Because of this he was able to overtake Microsoft, which occupied second place in last year’s ranking.
However, the brand value of Microsoft is also growing, though not as impressive pace to 69.3 to 75.2 billion.
On the fourth and fifth row turned out to be Coca-Cola, the brand value of which Forbes estimates at 58.5 billion dollars, and Facebook from 52.6 billion dollars.
Pushed the last of five leaders of the IBM Corporation and for the second year in a row is the fastest growing brand from top 100. In the ranking of most valuable brands by Forbes also included Toyota, Disney, McDonald’s, General Electric.
