In Ukraine I pay less and less attention, and because she has to look for different opportunities to inflate the hype around him. In marketing this course is called PR. This is the kind of PR and asked the football Federation of Ukraine (FFU).
For anybody not a secret that the Ukrainian national football team has never been the favourites of the competition. And given that the development of sport in Ukraine fades away proportionally to the worsening of the economic situation, the Ukrainian players ‘ chances at the 2018 world Cup are fading away.
But to beat your own failure FFU came up with a cunning PR move to say they will boycott the 2018 world Cup in Russia for political reasons. It is easier to say that do not want something than to admit that you can’t, right? For the first still, and the courage needed.
On the question of who will punish Ukraine in case of implementation of its boycott, is best answered saying “spite grandmother frostbitten his ears.” Naturally, the absence of the Ukrainian team will notice only her fans. Brazil, for example, do not say with relief: “Well, what Ukraine did not come, and now we have a chance to win,” the same goes for other favorites of the world Cup.
In General, such an act of the Ukrainian football Federation entirely fit into the new political course of Kiev. After Euromaidan Ukraine is doing everything to the detriment of myself, spoiling relations with Russia. The examples are not far to seek, everyone who at least sometimes reads the news, and he can call them.
PR it is certainly interesting, but when it is taken clowns, like Ukrainian, it is natural that it turns out the circus. And in this case circus freaks. Can still in spite of Moscow and in favor of the United States to replace the classic American football, the effect would be the same, still no one, except the Ukrainians themselves, will not notice and will not be affected.
