The title character of “Deadpool” is not afraid to speak directly to the audience, commenting on what is happening on the screen. But if in the film, Deadpool made fun of the plot and the characters, in a new video he estimates the ad campaign pictures. The voice of Ryan Reynolds, he explains how advertising helped “Dedpul” to collect about $750 million.
Deadpool touts advertising their own movie: Video
The five-minute video Deadpool describes why each step of the advertising campaign contributed to the future Grand success. The formula is simple: first you need to convince the fans that the creators of the film do not be afraid to make a movie “adult”; then release the trailer with the age rating of 18+; and then to reinforce the seriousness of deliberately vulgar posters. Finally, a separate problem was to lure the movie the female audience – and advertisers “Deadpool” has released a special series of promotional materials, which touted it as the perfect film for 14 February. The result is known to all – the film became the highest grossing in the history of the franchise “X-Men”, despite the fact that the characters on the big screen appeared for the first time. This year, work began on a sequel, but the release date for “Deadpool 2”, nothing is known.
Deadpool praises the advertising campaign of their own film
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