The company BlackBerry officially announced the termination of further development of its business in the production of smartphones. The reason for the departure from the market were the results of its activities in the last financial quarter, which ended for her on August 31. The report really is all very sad, and the company no longer sees a reason to support a sinking ship afloat.
In fact, a quarter of the year, BlackBerry reported revenues of $ 334 million versus $ 490 million a year ago. Operating loss increased from 33 million to 355 million during the year and a net loss amounted to not 51 million and 372 million dollars. All this was due to low demand for its mobile devices — the company has long lost the battle for the market, and its attempts to turn around in the corporate segment failed because even business users are more do not see sense to overpay for the brand, when the same functionality they can get from the more affordable gadget.
Meanwhile, good earnings growth, as much as 111 percent, showed the BlackBerry unit, engaged in software development, and it seems to be the reason why the company in the near future will fully switch to sector. As for smartphones, the BlackBerry has completely abandoned their design and passed it outsourcing firms. This means that the smartphones under the brand name BlackBerry is probably still continue to be produced, only their developers would be a very different company.
