All works to increase sales.
Your grocery store in a conspiracy against you! As in any business, the owners want to increase profits. They analyze how you shop and what to buy. Then invent ways that force you to buy something you absolutely don’t need. It’s called impulse buying.
Like us for it, pushing the owners of the supermarkets?
1. Your brain are controlled by music. According to a British publisher, Journal, shopping centers, plays a slow melody that makes you linger in the store and buy something you didn’t plan. Classical music makes you spend money because that provokes us more to fantasize.
2. Vegetables and fruits on the shelves is constantly moistened. Have you noticed that fruits and vegetables suspiciously long time to look fresh. Remember, this is all water, which also adds to the products weight, especially if you are buying lettuce. Such wet purchase very quickly begin to rot in the fridge. Keep the salads in a dry plastic container.
3. Magic phrase: “Buy one and get another for free!” You just can’t refuse such an offer, even if the promotional item is to buy not going. This is also a way to extort money from your pocket.
4. What obliges the phrase “Sample free”? We are social animals, programmed to work together. So when someone does something for you, for example, gives food — we tend to feel indebted to him and want to give something in return. In such situations, you buy the sample feeling obliged.
5. Pay attention to the size of the truck. Marketing consultant Martin Lindstrom, drew attention to the fact that when he doubled the size of the truck, customers bought 19% more.
6. The size of the tiles on the floor also matter. Remember how you push the cart in the supermarket and under the wheels hear the clicks as they fall on the joints of the tiles on the floor. We disliked this sound and we push it slower, and thus stay longer at the shelves of merchandise.
7. “Markethouse” bread get stale faster. Baguette in paper bag looks very attractive. Usually the next day it’s already stale. This means that you have to go again for the bread. To avoid this, keep the pastry in an airtight package, preferably in the refrigerator, so it will be soft for longer.
8. You trying to confuse the math. Why some vegetables are sold at a price per piece and not per kilo? You can hardly determine the difference in weight on the eyes. Supermarkets good and make money, because they purchase at a price per kilogram. The same applies to the fruits Packed in trays. Sometimes they may not be as fresh, and the packaging adds to the cost.
9. Most impulsive purchases are being made in front of the cashier. While waiting you may have caught some trinket. That is why on both sides near the cash registers waiting for you shelves with detail. This so-called vacuum effect.
10. Goods more expensive, are always located at eye level, This rule works everywhere from high-end supermarkets to small shops in the courtyard. Often you will not hesitate to abandon the purchase in the cart, and two shelves below, the same product may be at a price that is significantly lower.
