Gleb Fetisov, billionaire and chief producer of the company “Fetisov Illusion” about the film industry, the dominance of sequels and the need to defend his reputation.
Why would a successful, established entrepreneurs, big business — a great movie? What they cross the threshold, for who wants to be not a spectator and filmmaker? I guess that’s not in ambition, not in pursuit of preferential treatment and financial benefits. Undoubtedly, it is present. But the real reason to protest.
The last fifteen or twenty years, it is big business, not Hollywood turns into the source of mind blowing stories, attracting the attention of most people on the planet. Moreover, big business, unlike the movie, not only tells and shows. It gives everyone a real opportunity to become full participants in these stories.
The rapid development of the Internet, computer games, mobile phones,various gadgets and many other amazing inventions, launched into mass production, make the life of ordinary people in the fantasy blockbuster, cool action, spine-chilling Thriller. And consumer loans delautre these goods and services available. Ordinary people are on yourself feel what it’s like to be Superman, the super-agent and many more who with the prefix “super”.
Figuratively speaking, big business displays from the shadows of the cinema into the light for everyone to see the incredible themes and embodies them in life. Ordinary life in the blink of an eye can turn into a story!
Since then, the business realizes the magical properties of big films can be successfully replicated in marketing. So the consumer is out of the ordinary buyer becomes a partner bulk exciting action with its own plot, climax, a happy ending. The motor trade is not only characteristic of the goods, and with it the fictional story, which itself with pleasure bought. The release of a new model smartphone or tablet is often served as an extremely important event in razmerenija consumers. The presentation of goods and services today are often held in the form of a Grand show. The promotion of any goods of mass demand is based on history is a fascinating, sometimes provocative and always causes numerous emotions.
At the same time, Hollywood has virtually stopped paying attention to new stories, and plunged in trouble, repackaging old stories. For example, in the ‘ 80s and even in the 90-ies of the last century, the sequel to the successful blockbuster was considered a lot of second-rate companies. However, in the zero years is already the world’s giants of cinema replicated the prequels, sequels trikvela their own box office hits. Moreover, not only modern, but even with a long time ago — remakes have risen from obscurity like the walking dead.
“Pirates of the Caribbean,” “Iron man,” “Star wars,” “fast and furious”, a movie about Harry Potter. The production of blockbusters has become like an endless soap Opera where no one remembered how it all began and no one knows what and, more importantly, when will it end!
Even when Hollywood producers took the original story, they still make it suit the many cinematic cliches, insisting that the film at least will pay off. So after 10-15 minutes after the start of the film the viewer is clear how the story will develop and what will happen in the end… for the Sake of Tits in the hands of Hollywood year after year deliberately sacrifices a pie in the sky. It is impossible to drive viewers by the nose, giving due teeth crumb for the crazy taste sweetness.
In addition, masters of world cinema are addicted to, as they said in Soviet times, the petty themes. A great movie is replete with stories about the private lives of mere mortals, offering viewers to look through the keyhole of the house door.
Quite possibly, big business and would not pay attention to the problem of world cinema, if so, what does Hollywood, does not look used as visible, pravesa and jaded. It all started with the protest business still did not understand what else he could do to help the film (apart from loans and investments), but this movie he was definitely not necessary!
A shortage of big, truly great — not worn out — stories forces millionaires and billionaires to try themselves as producers and owners of film studios and production houses. For example, the British billionaire Angad Floor guy Ritchie made his stunning movie “lock, stock, and two Smoking barrels”. Paul successfully acted as Executive producer, followed by the second joint working with guy Ritchie movie “snatch” with brad pitt in the lead role.
Of those whose name is on the hearing, Michel Litvak, a Belgian businessman, originally from the Soviet Union, which is actively producing high-quality European and American films with unconventional subjects. In particular, the film “whiplash” received by the end of 2015, the award “Oscar” for best editing.
There are many examples when big business is involved to a great movie. Becomes his driver. And perhaps we can talk about it as a trend.
Me, as an investor, also privlekayut, focused on the mass consumer. Such goods and services,whose appearance on the market is akin to waving a magic wand and materialize their wishes. In particular, I’ve successfully invested in telekommunikacije mobile communications. And not dreamed about any kinodeyateley until one day he did not ask the question: why are there so few good movies that I would like to review, to discuss at home with family or on the Golf course with partners in the game?
As a producer, I started with two projects — the Hollywood film “Chef on wheels” and Russian “In sports only girls”. “Chef” was shot on the original script by Jon Favreau, which he himself orchestrated. The film starred Robert Downey Jr., Dustin Hoffman, Scarlett Johansson, Sofia Vergara.
The film “In sport only girls” was also filmed in the original script, although the name of Comedy and some storylines clearly in common with the Hollywood Comedy “Some like it hot”, which in the Soviet car called “In a jazz only girls”.
Now in the world, rolling out a Russian blockbuster “Wins” scenario Aleksei Mizgirev, he is also the Director. Stunning story, seemed to me extremely close in spirit. So I became a co-producer of “Duelist”. For me, the protection of honor and dignity — not an empty phrase, as a Russian officer Yakovlev, the main character of the film. I also had to seriously defend his reputation.
I’m also forced to defend himself from trumped-up criminal charges. Example duelist Yakovlev convinces sagemono to achieve when you are strong in spirit. These stories are radiating confidence in the power of truth and the inevitability of justice.
I like a good story. As ideas, they work for success, unite, inspire, fill our crazy life meaning. And I believe that the campaign is big business in the big movie will benefit both sides.
