ZTE Mobile Devices was ranked fifth in terms of volume of smartphones in Europe in the first quarter of 2016. According to the report, Counterpoint Technology Market Research, based on a study of about 90% of smartphone manufacturers from around the world, ZTE’s market share continues to grow. Moreover, in Russia, the company became the fastest growing smartphone manufacturer: ZTE’s revenue from January to may increased to a record 184% compared to the same period last year.
“We are proud of our achievements in Europe, especially considering the fact that success in this market at the same time we are trying to achieve many other manufacturers,” said Jackie Zhang (Jacky Zhang, CEO of EMEA and APAC ZTE Mobile Devices. – As we continue to bring to market a premium smartphone at an affordable price, our devices are becoming closer to consumers. We are grateful to our fans for the support and we are confident that in the near future will go up in Europe on the fourth line”.
A series of AXON and Blade continue to be popular in Europe
Europe is one of the most Mature and competitive markets of mobile communication in the world. ZTE strengthens the image of their consumer brands in the region, providing affordable device for medium and high class.
Thanks to the Blade series and AXON, the company has made steady progress in Europe. Recently, ZTE started selling the model AXON 7 in China, and is optimistic about the potential of consumer demand on the European market. As at the end of 2015, the company has shipped over 30 million smartphones Blade in more than 50 countries. A significant contribution to the statistics made by Germany, France, Spain and the UK.
Success is due to long-term strategy in Europe
The demand for high-performance and reliable devices is growing rapidly, and ZTE is ready to meet the market situation. Strategy a long-term presence in the region helps the company to achieve the loyalty of European customers. The rapid growth of ZTE in Europe – the result of comprehensive measures for business expansion, including the strengthening of cooperation with major retail chains.
Record results on the Russian market
In Russia, ZTE is demonstrating tremendous growth rates, well ahead of other manufacturers. According from January to may 2016, published in “the Euronetwork” the company increased revenue by 184% (from 1 to 3 billion roubles) in comparison with the same period last year, significantly ahead of the rate of growth of all brands in the market. Sales in quantitative expression has increased by 76% (from 315 to 554 thousand units), the share of ZTE in the Russian market – from 4% to 6% in quantity and 1% to 3% in monetary terms. The report’s authors note that the dynamics of the impact of the assortment policy ZTE: in addition to modern smartphones in the affordable segment, users are requested top models at prices lower than the average.
